A mosaic made up of artistic expressions at the Virtual Latin American Art Festival 2020
  The Virtual Latin American Art Festival 2020 | Image: Kristen Padilla

Casa Mexico

By Meng Wei

Casa Mexico took the opportunity to present a virtual 45-day celebration of Latin American Arts and Culture in 2020.

“We are a mosaic of talent,” says President and Executive Officer Miguel Cortines of Casa Mexico Foundation. “When we put together the diverse artistic disciplines of our Latin American community, we have the privilege of projecting the artists and an explosion of talent and emotions for our target audiences.”


The goal of Casa Mexico has always been to create spaces that project the works of artists and creators in our community, according to Miguel. They promote the best of Mexican culture, Latin American heritage, and the Spanish Language supporting multidisciplinary collaborations between the artists and community partners.


“Everybody contributes a piece. We produce, we present, we are the connectors,” he says.


The Virtual Latin American Art Exhibition and Festival presented 22 visual artists from Canada, Mexico, and Ecuador in an online platform. “We hosted and streamed live interviews to showcase the profile of the visual artists participating at the festival,” Miguel says.


“We started with the exhibition, and added elements on the way. With a surprising level of activity, the 30-day celebration from May 15 to June 15 was extended to June 30 to have 40 online events, including Spanish poetry nights, theatre performances, musical night, storytelling with puppets for kids, and conversations with Latin American artists across disciplines.


Miguel confirmed that even though the food and the friendly passionate kisses were missing during COVID.


“It was amazing, the combination of all the elements created a festival.”


It took a lot of planning and communication to coordinate moving all the artists online.


Miguel says some artists were hesitant to present their work in a virtual format, but after exploring their creativity in the virtual realm, the outcome was amazing for everybody.


By the end of the festival, Casa Mexico had a significant number of virtual events, including cultural days that presented the culture of Venezuela, Colombia, Mexico, Peru, and the Día de Muertos—Catrina Festival, attracting approximately 95,200 audiences worldwide with 62 activities in total.


“The opportunity right now is to giving continuity to our work and evaluating how to better serve our stakeholders. There is a lot of content, very good content online, so we need to continue to create and present meaningful digital and hybrid programs.”